Google Ad Manager

We are looking for a skilled Google Ad Manager to oversee and optimize digital advertising campaigns across various platforms. The ideal candidate will be responsible for managing Google Ads accounts, setting up and optimizing campaigns, analyzing performance data, and maximizing ROI. This role requires expertise in programmatic advertising, ad inventory management, and data-driven decision-making.

Key Responsibilities:

• Manage and optimize ad campaigns using Google Ad Manager (GAM).
• Monitor ad inventory, fill rates, and revenue performance.
• Implement and optimize programmatic advertising strategies.
• Track and analyze key performance metrics (CTR, CPC, ROI, CPM, etc.).
• Ensure compliance with Google Ads policies and industry best practices.
• Work closely with content and marketing teams to improve ad placements and revenue.
• A/B test ad creatives, placements, and formats to improve engagement.
• Generate performance reports and recommend strategies for growth.
• Troubleshoot ad delivery, discrepancies, and technical issues.
• Stay updated with industry trends and new advertising technologies.

Required Skills & Qualifications:

• Proven experience managing Google Ad Manager (formerly DoubleClick for Publishers).
• Strong understanding of PPC, programmatic advertising, and ad monetization.
• Proficiency in Google Ads, Google Analytics, and other ad platforms.
• Experience with Google Tag Manager, AdSense, and Demand-Side Platforms (DSPs) is a plus.
• Analytical mindset with expertise in data interpretation and reporting.
• Knowledge of header bidding, ad exchanges, and RTB (Real-Time Bidding).
• Strong problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications:

• Google Ad Manager or Google Ads Certification.
• Experience with advertising operations and yield optimization.
• Understanding HTML, JavaScript, and ad trafficking is an advantage.