Started in 2006, BIG FM’ endeavor is to use the power of radio to not only entertain listeners but also positively influence their lives. With a mission of providing entertainment with a purpose, BIG FM has successfully created award-winning campaigns which are distinctive and innovative helping the brand create a niche for itself. BIG FM, known for its timeless music has evolved with the changing times. The new tag line of ‘Dhun Badal Ke Toh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. With the new positioning, BIG FM is playing a meaningful, relevant and compelling role in the lives of consumers. It will not just be about entertainment but a brand that has a purpose. BIG FM’s focus on creating effective and unique ideas clearly reflects the brand ideology of standing out.