The old and the new work together for Aditya Birla Nuvo. While its largest business line is life insurance, it is a top producer of rayon yarn and one of the largest branded apparel companies in India. In the chemicals industry, it is a leading producer of carbon black and among the biggest fertilizer makers. Financial offerings include insurance, asset management, and investment services. Aditya Birla Nuvo also is engaged in growth businesses, including telecom and other IT services. Madura Garments is its clothing division, managing such clothing lines as Van Heusen, Allen Solly, Peter England, and San Frisco. Idea Cellular spearheads its wireless communications unit. The firm is a part of conglomerate Aditya Birla.