Agrocel Industries Pvt Limited (Agrocel) works towards creating a self sustaining rural ecosystem that supports economy and trade. Located in the Kutch region – western region of India – Agrocel comprises of two business divisions; the Marine Chemicals Division with manufacturing located in the Rann of Kutch and Agri Service Division located at Koday, Mandvi. Agrocel's Marine Chemicals Division has turned Rann's harsh geography and climatic conditions into opportunities by establishing a manufacturing facility for extracting Bromine from sea water, thereby using a renewable resource to generate employment and livelihood for over 500 families who otherwise did not have any source of income.