Amagi was founded in 2008 with a clear purpose of launching new technologies to positively impact the media and entertainment industry. We work with broadcasters, content owners, post-cable networks, vMVPD platforms, and advertisers to manage, move and monetize content, and reach audiences regionally and globally. Amagi was incubated at the Indian Institute of Management Bangalore’s (IIMB) N.S. Raghavan Center for Entrepreneurship and Learning (NSRCEL), and has now grown rapidly to manage 200+ channels across 40+ countries, with sales offices in Los Angeles, New York, London, Singapore, Mumbai, New Delhi, and an innovation and operations center in Bangalore. Over the years, the TV broadcasting and advertising industry has gone through and continues to undergo dramatic change. At the center of this shift is the viewer, and how their new habits are driving technology innovation and business strategies across the media and entertainment vertical.