Shri. K. Bhima Bhattar founded Bhima Jewellery at Alleppey in 1925, when jewelry retail was an innovative concept. Bhima thus became the first jewelry retail showroom in Kerala. Since its inception, it focused on the principle of selling pure gold. Today the Bhima Group, with the cheerful Bhima Boy as its trademark, is administered by the five sons of Bhima Bhattar. Though the showrooms are managed separately, it is the set of values infused by its illustrious founder that is the backbone of the entire group. Relations with the public are maintained as a unified brand that gratefully acknowledges and enjoys unparalleled trust since 1925 – Bhima Gold Pure Gold.