Eicher Polaris Pvt. Ltd. (EPPL) is a 50:50 joint venture between Eicher Motors Ltd. and Polaris Industries Inc. The two companies signed a strategic joint venture agreement in July 2012. Backed by an investment of over INR 350 crore, EPPL combines Eicher’s proven expertise in frugal engineering, lean business model and in-depth understanding of emerging markets with the excellent product development capabilities and world class reliability of Polaris.