When Dr. Madhukar Gangadi came across a WHO report indicating that up to 30% of the fake medicines sold across the world came from India, he decided to study the Indian pharma retail market and sensed an opportunity to make a difference. He envisioned a company that would source all its medicines from reliable, big name suppliers, store medicines in optimal conditions to ensure their efficacy and take the risk out of buying medicines, give customers convenience to buy their medicines and value for their money.. The result was MedPlus.