PVR Ltd. is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the cinema industry and the way people watch movies in the country. The company acquired Cinemax in 2012 and had taken over DT Cinemas in the year 2016 serving 100 million + patrons annually. Currently PVR operates a cinema circuit of 800 Screens at 170 Properties in 69 Cities (21 states & UTs). PVR offers a grand collection of cinema formats. From its Mainstream to Gold Class Cinemas, Director’s Cut to the latest sub brands - PVR ICON and PVR Superplex, the company has made exceptional technology like the IMAX®, 4DX and ECX (Enhanced Cinema Experience) accessible to its audience. VR’s recent addition has been P[XL] – India’s first premium extra-large home grown big screen format for a truly enigmatic movie watching experience. PVR Ltd, the integrated ‘film and retail brand’ has PVR Cinemas as its major subsidiary. Its other two subsidiaries are PVR Leisure and PVR Pictures. PVR Pictures has been a prolific distributor of non-studio/ independent international films in India since 2002. With over 350+ Hollywood, 175+ Hindi, 75+ regional films across genres being released under this banner over more than a decade, PVR Pictures has the highest box office shares of independent foreign language films in the country. The arm has been instrumental in recognizing the gap with respect to the demand and supply of discerning cinema and has consistently released around 30-40 films per year.