United Biscuits is part of pladis- a global biscuit and confectionery company with operations in 120 countries across Europe, the Middle East, Africa, Asia and the Americas. The company is owned by Yildiz Holding, the largest food company in CEEMEA, and combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brands. The very name of our business shows our ambition; pladis comes from ‘Pleiades’, which is a constellation of seven stars that can be seen from every corner of the world. That’s exactly what we hope for our business – to be in every corner of the world, making people happy with our products. This direction is brought to life through our Central Idea; ‘We promise happiness to the world with every bite’. And that is exactly what we will do.