The Rs 6000 crore SRS Group is a dynamic and diversified business house, with a strong presence across multiple sectors that include jewellery, cinemas, retail, hospitality, ecommerce, education, real estate, healthcare, financial services, sand-mining and more. Headquartered in New Delhi NCR, it is driven by a vision to grow by offering innovative and superior products & services, while enriching the society as a whole. The SRS Group epitomizes the new entrepreneurial spirit of India. This is evident in its growth trajectory, business models and its pro-activeness to embrace new ideas to fuel profitable growth. Its guiding light is the motto of 'Enduring Quality & Trust'​ which denotes the company's belief in integrity, innovation and customer focus. For SRS, quality means delivering product and services that bring satisfaction, empowerment and value to all the stakeholders, be it the consumers, employees, associates, government or the law. The group is committed to continuously improve its business processes, benchmark standards and offerings to meet the desires and expectations of its varied target audience sets.