Key responsibility Area (KRA) Develop keyword lists and ad copy for search campaigns Create new paid search campaigns (PPC, Display, and Mobile) utilizing various internal Web- based systems QA campaigns before launching Proactively make campaign and keyword optimization changes as needed Budget management Keyword Research Competitive Analysis Assess landing pages used in search engine marketing campaigns Create campaign reports Monitoring of new trends in Search and making recommendations to client- facing staff Creating and managing Facebook ads using Facebook power Editor Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail AdWords Certified ( Not mandatory) Other duties as needed What we would like to see: 2- 3 years search engine marketing on Google, Bing and Facebook Familiarity with Google Analytics or other third party analytics and optimization tools Basic Excel skills Must have the ability to multi task and work within firm deadlines Candidates must have the ability to interact with all levels of the organization Prior experience with PPC and SEO management platforms Knowledge of HTML and CSS Salary: Not Disclosed by Recruiter Industry: IT-Software / Software Services Functional Area: Marketing , Advertising , MR , PR , Media Planning Role Category:Marketing Role:Marketing Manager Keyskills seo tools digital marketing monitoring competitive analysis ppc third party facebook optimization google Desired Candidate Profile Education- UG: Any Graduate PG:MBA/PGDM Doctorate:Any Doctorate - Any Specialization, Doctorate Not Required Please refer to the Job description above
