Drive innovative digital marketing strategy development in accordance with established client guidelines. li> Establish best practices, protocols and processes related to digital marketing assets; drive highly effective digital marketing programs. li> Act as key resource for defining and evaluating key digital marketing performance measurements and indicators; continually monitor and produce performance statistics tied to digital marketing programs; make recommendations for performance improvement. li> Manage and implement the daytoday activities for the digital strategy team. li> Provide thought leadership by authoring presentations, guidelines, best practices and case studies. li> Collaborate with business development managers and account managers to produce compelling, measurable digital marketing solutions that tie into our companyrsquos and clientrsquos business objectives. li> Act as industry thought leader and expert regarding a variety of digital marketing topics including Web, Social and Mobile solutions. li> Research and provide recommendations related to new technology, digital marketing opportunities and distribution opportunities that ensure that the company will retain a competitive advantage. li> Attend events, meetings and industry forums when appropriate. (Travel may be required) li> Potentially project manage a digital solution campaign and client from end to end li> Manage Brandmovers social media channels (Facebook, Twitter, YouTube) and blog. li> Write press releases and submit them to leading PR engines and media. li> Skills and Experience: p> li> Possess an intense passion for digital engagement marketing in general li> A positive and ethical behavior li> Be an advisor/ mentor by providing leadership, solutions, set team expectations, and analyze results. li> Effective in joint meetings, client presentations and brainstorming sessions. Can come up with compelling relevant ideas and gain support for them amongst the group as a whole. li> Responsible for obtaining appropriate market, industry and out of industry research for interactive marketing strategies and tactics. li> Minimum Qualifications: p> li> Bachelors Degree in Business, IT, Digital Marketing, Communications, Marketing, Public Relations, Journalism, a related field, or the equivalent education/ experience. li> At least 5 years of professional digital marketing experience with 23 years of experience in creating/ implementing social media technical strategy and solutions, both B2B and B2C digital marketing experience is preferred. li> At least 2 years of technical consulting, including tools and techniques, business processes and methodology. li> At least 3 years of leading or managing others in a formal or informal reporting structure. . li> ol> p> Salary: Not Disclosed by Recruiter Industry: Advertising / PR / MR / Event Management Functional Area: Other Role Category:Other Role:Other Keyskills travel consulting events pr tools marketing strategy digital marketing public relations assets social media Desired Candidate Profile Education- UG: Any Graduate PG:MBA/PGDM Doctorate:Any Doctorate - Any Specialization, Doctorate Not Required Please refer to the Job description above
