Analyzing channel performance and providing inputs based on consumer understanding on the following: 1) Business - Developing channel strategy : Identifying core TG, Setting Targets, Brand Strategy 2) Content - Developing content strategy and show specific inputs. 3) Communication - Developing communication strategy and communication specific inputs. Studying trends, markets, and specific TG\'s of shows both on Jalsha / Pravah and competition. Generating channel and show health indicator reports to help the organization take informed decisions. Promo Planning and Strategy for Jalsha / Pravah. Handling commissioned research - qualitative or quantitative, dealing with research agencies The Candidate MBA\'s with minimum 5-6 years experience in research and planning Preferably candidates with experience in Media planning or research function of Television / Broadcasters Excellent data analysis and TV business (content) understanding from a TAM perspective and ability to draw results (recommendatio ns) from number reports to increase viewership / feed into content etc Excellent Communication and Presentation Skills. Salary: Not Disclosed by Recruiter Industry: Media / Entertainment / Internet Functional Area: Marketing , Advertising , MR , PR , Media Planning Role Category:Other Role:Fresher Keyskills Manager Consumer Insights Desired Candidate Profile Education- UG: Any Graduate PG:Any Postgraduate Doctorate:Any Doctorate - Any Specialization, Doctorate Not Required Please refer to the Job description above
