The Media Practice is dedicated to using Millward Browns expertise in India to help clients make better media decisions. span> span> span> p> Its business objective is to drive media-related research and consultancy revenue, primarily through the existing client facing business units. The goal is that this revenue stream can add 10% to local revenues within three years. span> span> span> p> The overall role is to help lead the MB Media Practice offer generally and support regional and global developments as required by the Head of Media Practice AMAP. There is a particular emphasis on building the India business in cross media evaluation. span> span> span> p> div> div> Overall responsibility span> strong> span> span> p> p> The Head of Media Practice has overall responsibility for the following tasks : span> span> span> p> Product: Development of a media product portfolio span> span> span> li> Positioning & Price : Positioning and pricing of portfolio that is attractive to clients span> span> span> li> Promotion: Driving the MB Media Brand and product portfolio in Indian clients to help generate demand span> span> span> li> Distribution: Ensuring local media infrastructures are built to meet demand span> span> span> li> Evaluation: Review progress internally and with clients to ensure feedback loop into future activities span> span> span> li> Support: span> On-the-job coaching people to deliver projects (funding from project fees) span> span> li> ol> p> Current media offerings span> strong> span> span> p> p> Channel Connect; strong> span> a qualitative approach to understanding consumer- brand - channel interaction span> span> li> Channel Select: span> strong> is a solution that offers a cost-effective way to quantify peoples receptivity to different connection points. It also assesses the potential of each connection point to deliver a brands specific communications strategy. When used in combination with cost information, this helps make better media connection choices for future campaigns. span> span> span> span> span> li> Media Impact Analysis (MIA): strong> span> span> span> Media Impact looks at the impact of recognised media exposure on branded memorability and key messaging. span> span> span> li> It can be used to provide directional guidance on relative media allocations (up, down, unchanged) span> span> span> li> ul> li> Cross Media; strong> span> in market evaluation which quantifies and diagnoses the outcomes of communication activities using a range of techniques depending on a clients particular needs and circumstances span> span> Media-specialist elements integrated into existing tracking services span> span> span> li> Specific studies set up outside the tracking space span> span> span> li> Specific studies set up with Dynamic Logic to capture Digital Activities span> span> span> li> Highly sophisticated media-specialist tracking studies span> span> span> li> ul> li> ul> p> Key Responsibilities span> strong> span> span> p> p> 1. span> Work with the MB client service and business development teams to identify and drive span> span> p> cross Media opportunities span> span> span> p> Develop and deliver a business plan to grow revenues from Cross Media span> span> span> li> Provide consultation and analysis on Cross Media projects to ensure design and outputs are contemporary, focused and actionable span> span> span> li> Conduct training and maintain material to support sales and delivery of Cross Media span> span> span> li> ul> p> Operate as a conduit for local CS teams of the 3 offices to generally leverage Regional Media Practice expertise and build their local media business span> span> span> li> ol> Work with MB client services and business development teams to i span> mport and exploit relevant media solutions (as defined by market) span> span> li> Help develop and deliver media solutions for clients/ agencies and help leverage current MB resources to address media issues span> span> span> li> Provide specialist media expertise for MB client service and in response to specific clients needs span> span> span> li> ul> p> 3. Support key India Media Practice capabilities and client opportunities span> span> span> p> Help lead the media relationships with strategically important media-related customers in India; being able to represent all media solutions in general terms span> span> span> li> Provide high level consultancy on Cross Media and MIA projects; this requires learning how to lead and implement the MB Media solution. Whilst local Media Champions will implement studies, they may need extra support in representing the offering to clients, plus understanding and framing the insights span> span> span> li> Help deliver inspiration in the Digital Space so that external perceptions and internal reality is of true expertise in the field span> span> span> li> ul> p> Performance measurement strong> span> span> span> p> p> Performance measurement will be assessed based on objectives above with the following commercial measures included: span> span> span> p> Income will mainly be generated by the various client facing business units of Millward Brown - this is where the most revenue returns can be leveraged. You will be expected to keep a balance sheet of your time invested in activities and any direct or indirect revenue you have lead or assisted in generating; plus projections of future revenue streams you expect to influence span> span> span> li> You also have to inspire and train internal CS teams in the 3 MB India offices to raise their levels of awareness and expertise to help them ‘talk and sell more media and digital products span> span> span> li> ul> p> Reporting span> strong> span> span> p> The Head of Media Practice reports to the Head of Client Solutions. span> span> span> p> p> Summary: span> strong> span> span> p> p> Developing client relationships for the India business building on synergies of regional / global relationships which might exist span> span> span> span> li> Support business development throughout India and via other key internal business developers (including Digital personnel), through networking, training etc span> span> span> span> li> To champion the overall marketing and positioning of the Media practice span> span> span> span> li> Play a major role in promoting MB media offering through successful external communication and events span> span> span> span> li> Overall project design and direction to ensure maximum insight, cost efficient completion and timely delivery span> span> li> Develop healthy relationships within the media industry especially with leading media agencies span> span> li> ul> p> Personal Skills: span> strong> span> span> p> p> Should be from the Media industry -exposure to both strong> Media agency in account planning and Client side media functions would be ideal span> span> li> At least 10-12 years of relevant experience span> span> li> Should be comfortable with the Digital industry span> span> li> Should have a proven track record in delivering powerful media solutions in his career - should have tangible examples of the same span> span> li> Should be a go-getter and energised individual span> span> li> Ideally should be a MBA from a reputed institute span> span> li> This position is based in Gurgaon Salary: Not Disclosed by Recruiter Industry: KPO / Research / Analytics Functional Area: Marketing , Advertising , MR , PR , Media Planning Role Category:Senior Management Role:Head/Manager/GM-Media Planning Desired Candidate Profile Education- UG: Any Graduate PG:MBA/PGDM Doctorate:Any Doctorate - Any Specialization, Doctorate Not Required Please refer to the Job description above
