Online Marketing Manager (L5) Amazon is seeking an innovative leader to join the Online Brand marketing team with responsibility for managing Mobile and Digital platforms based Advertising in India for Kindle and Amazon retail brands. This Position is responsible for assisting creative development, campaign management and media strategy in PC and mobile media platforms. The Brand team works closely with the Amazon traffic team to ensure optimization of brand and product messaging and spend across online marketing channels. As a part of the Online Brand Marketing team in India, you should have a strong understanding of e- commerce. Your core responsibility will be working with the Sr. Brand and Sr. Online Marketing manager in effective development of social creative strategies, community management and online/ social media plans for Amazon.in and Kindle for PC and mobile platforms. You will also assist the team in driving brand awareness, engagement and demand for Retail and Kindle brands. The Online Marketing Manager will report to the Senior online marketing manager and will collaborate closely with brand and category teams to develop unique Indian Marketing programs as well as utilize Global creative, research, and creative development programs and effectively adapt them for Indian market segments. Responsibilities Work with Senior Online Marketing Manager to develop PC and mobile- based marketing campaigns for Amazons retail and Kindle businesses in India. Work cross- functionally with Category teams for community management on social and online advertising plans to support their business goals. Develop accurate projects objectives, execution and measurement of online/ social brand marketing campaigns. Work closely and manage relationships with local external creative and media agencies to develop innovative and efficient digital media plans. Develop compelling, relevant strategic input docs and creative briefs for creative development. Create and establish clear measurement methods and processes for all digital campaigns across Amazon and Kindle brands. Assist Brand team in setting clear goals and developing annual social and digital plans for the brand in line with overall brand plans. Assist in the production process of advertising creative, through both internal and external agencie Salary: Not Disclosed by Recruiter Industry: IT-Software / Software Services Functional Area: Marketing , Advertising , MR , PR , Media Planning Role Category:Marketing Role:Marketing Manager Desired Candidate Profile Education- UG: Any Graduate PG:MBA/PGDM Doctorate:Any Doctorate - Any Specialization, Doctorate Not Required Basic Qualifications Experience & Skills 2 years experience in mobile and digital based advertising and marketing development. Demonstrate extensive experience in PC mobile platform based communication development, working with multiple stakeholders (external and internal) and show proven expertise in creative development, measurement and execution. Demonstrated experience developing consumer panIndia digital campaigns, showing success in driving new or existing product awareness and consideration across markets. Demonstrated analytical skills in quantitative measurement methodologies to analyze impact of online campaigns. Experience in analyzing media mix models to develop measurable online media channel strategy and plans. Preferred Qualifications Experience & Skills 2 years experience in mobile and digital based advertising and marketing development. Demonstrate extensive experience in PC mobile platform based communication development, working with multiple stakeholders (external and internal) and show proven expertise in creative development, measurement and execution. Demonstrated experience developing consumer panIndia digital campaigns, showing success in driving new or existing product awareness and consideration across markets. Demonstrated analytical skills in quantitative measurement methodologies to analyze impact of online campaigns. Experience in analyzing media mix models to develop measurable online media channel strategy and plans
